Increasing your average check

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April 26th, 2007

One of the most effective ways I have seen of doing this is by some American chains who don’t just sell food. When the atmosphere has been perfect, the service spectacular, and the food amazing, wouldn’t you like to take a piece of this away with you? If the establishment has a theme, t-shirts can be sold. For the more subtle but highly profitable, why not sell a spice mix your most popular steak is marinated in? Even the Maori horopito (pepper) can be something tourists go crazy over!You will too when it increases your average check by five dollars!

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